Privacy Policy
This Privacy Policy describes how Pine Enterprises AB ("we," "us," or "our") collects, uses, and protects your personal information when you use our Kraken Rack Monitor website at krakenrackmonitor.com ("Website") and mobile application ("App") for our vacuum rack monitoring system (collectively, "Services").
1. Introduction & Scope
Pine Enterprises AB is a Swedish company located at Finalgatan 11B, 222 74 Lund, Sweden. We are committed to protecting your privacy and handling your personal data in accordance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR) and relevant US state privacy laws.
This policy applies to:
Our website krakenrackmonitor.com
The Kraken Rack Monitor mobile application
Our electronic device/sensor system
Customer support communications
2. Data We Collect
Website Data
When you visit our website or make a purchase, we may collect:
Contact Information: Name, email address, phone number
Billing and Shipping Information: Addresses, payment details (processed by Stripe)
Order Information: Purchase history, product preferences
Communications: Customer support emails, newsletter subscriptions
Technical Information: IP address, browser type, device information
Usage Data: Pages visited, time spent on site, referring websites (via Squarespace analytics)
Mobile App Data
Important: Our mobile app operates entirely offline and does not collect or transmit any personal information to our servers or third parties. The app only:
Requests Bluetooth permissions to connect to your Kraken Rack Monitor device
Stores device connection preferences locally on your device
Does not access location data, contacts, or other personal information
Device Data
Our physical Kraken Rack Monitor device:
Monitors vacuum pressure status locally
Transmits data only to your paired mobile device via Bluetooth
Does not collect or store personal information
3. How & Why We Use Personal Data
Website & E-commerce
We use your personal data for:
Order Processing: Fulfilling purchases, shipping products (Legal basis: Contract performance)
Customer Service: Responding to inquiries, providing support (Legal basis: Contract performance, Legitimate interest)
Marketing Communications: Sending newsletters, product updates (Legal basis: Consent)
Website Analytics: Understanding site usage, improving user experience (Legal basis: Legitimate interest)
Legal Compliance: Meeting tax, accounting, and regulatory requirements (Legal basis: Legal obligation)
Mobile App
The app processes data solely on your device to:
Connect to your Kraken Rack Monitor via Bluetooth
Display real-time vacuum pressure status
Store your device preferences locally
4. Cookies & Similar Technologies
Our website uses cookies and similar technologies to:
Essential Cookies: Enable basic website functionality, shopping cart, checkout process
Analytics Cookies: Understand website usage through Squarespace's built-in analytics
Functional Cookies: Remember your preferences, language settings
You can control cookie preferences through your browser settings. Disabling certain cookies may limit website functionality.
5. Sharing & Disclosure
We share your personal data only with trusted service providers:
Squarespace: Website hosting, e-commerce platform, analytics
Stripe: Payment processing (they handle payment card data directly)
Shipping Providers: UPS, FedEx, DHL for order fulfillment
Legal Requirements: When required by law, court order, or to protect our rights
We do not sell, rent, or share your personal data for third-party marketing purposes.
6. International Data Transfers
As a Swedish company serving global customers, your data may be transferred to and processed in:
Sweden (EEA)
United States (our service providers)
For transfers outside the EEA, we ensure appropriate safeguards through:
EU-US Data Privacy Framework participation (where applicable)
Standard Contractual Clauses
Service providers' compliance with GDPR requirements
7. Data Retention
We retain your personal data:
Customer Data: Until you request deletion or unsubscribe, unless longer retention is required by law
Order Records: As required by applicable tax and business laws (typically 7 years)
Marketing Communications: Until you unsubscribe
Analytics Data: According to Squarespace's retention policies
8. Security
We implement appropriate security measures to protect your personal data:
HTTPS encryption for all website communications
Secure data storage practices
Access controls limiting data access to authorized personnel
Regular security updates and monitoring
Our mobile app's offline design inherently protects your privacy
While we strive to protect your data, no internet transmission is 100% secure.
9. Your Rights & Choices
For EU Residents (GDPR Rights)
You have the right to:
Access: Request copies of your personal data
Rectification: Correct inaccurate information
Erasure: Request deletion of your data
Restriction: Limit how we process your data
Portability: Receive your data in a portable format
Object: Oppose certain processing activities
Withdraw Consent: For marketing communications
For US Residents
Depending on your state, you may have rights to:
Know what personal data we collect and how it's used
Request deletion of your personal data
Opt-out of data sales (we don't sell data)
Non-discrimination for exercising your rights
Exercising Your Rights
To exercise any of these rights, contact us at timothy@pine.enterprises. We will respond within the timeframes required by applicable law.
10. Children's Privacy
Our Services are intended for users 16 years and older. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately, and we will delete such information.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:
Post the updated policy on our website
Update the "Last updated" date
Notify you of material changes via email or website notice
Continued use of our Services after changes constitutes acceptance of the updated policy.
12. Contact Us
For privacy-related questions, requests, or concerns, contact us at:
Pine Enterprises AB
Email: timothy@pine.enterprises
Address: Finalgatan 11B, 222 74 Lund, Sweden
For EU residents: As we are located in Sweden, we serve as our own representative for GDPR purposes.
Last updated: January 9, 2026